AUCKLAND, Tuesday: Global indoor air safety technology supplier ActivePure has appointed Publicis Groupe to provide advertising, media, and PR services for their business in New Zealand and Australia.In NZ, Saatchi & Saatchi, MBM and MSL will take the lead on account. There was a pitch – but there was no multi-agency incumbent.
The client – NZ-based Rob Croft, founder of Big Blue, ActivePure’s partner in Australasia, said: “ActivePure’s technology has evolved over the past 21 years in North American and European markets with its origins in the NASA space programmes.
“Following several major deployments in New Zealand, ActivePure is experiencing unprecedented growth and is now finally available to everyone.
“ActivePure units have already been widely adopted by some of New Zealand’s leading organisations and are currently protecting hundreds of thousands of Kiwis.
“The technology is being used in hospitals throughout New Zealand and ActivePure has completed five campaigns with the NZ Olympic teams across Tokyo, Beijing, the Commonwealth Games, and also partnered with the Crusaders in their recent Super Rugby title.”
“ActivePure units have already been widely adopted by some of New Zealand’s leading organisations and are currently protecting hundreds of thousands of Kiwis.
“The technology is being used in hospitals throughout New Zealand and ActivePure has completed five campaigns with the NZ Olympic teams across Tokyo, Beijing, the Commonwealth Games, and also partnered with the Crusaders in their recent Super Rugby title.
“We are thrilled to appoint the like-minded partners we have found within Publicis Groupe New Zealand.
“Their connected platform is allowing us to seamlessly leverage a multi-agency team of experts, all aligned around our goals and ambition for ActivePure.”
Saatchi & Saatchi ceo Mark Cochrane said: “In our community we love businesses and innovations that positively impact how we live as New Zealanders, and ActivePure is certainly one of those businesses.
“We look forward to sharing their stories and contributions to New Zealand as we forge towards a healthier post-pandemic world.
“For our people and client partners, we are also really proud to have invested in ActivePure units ourselves to ensure cleaner and safer shared air in our offices.”
About ActivePure
ActivePure Global, a USA-based company, is a global leader in active, continuous air and surface purification technology for indoor spaces. Big Blue, a leading New Zealand water cooler company, is ActivePure’s exclusive partner in Australasia. ActivePure recreates the natural cleaning processes in outdoor air – but for indoor spaces and without ozone or chemicals.
About Publicis Groupe
The Groupe relies on 10 expertise concentrated within four main activities: Communication, Media, Data and Technology. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.
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