AUCKLAND, Tuesday: DDB Aotearoa has launched a new campaign with AA Insurance – part of its long-running Born Free platform. Brand & comms chief Melodie Vickars says being NZ’s most-trusted general insurer 12 years in a row is not a fluke – “it’s the result of AA consistently going the extra mile to help its customers at the moments that matter”.
“DDB has captured this energy in Reasons to Trust, which brings to life a collection of experiences from the team, demonstrating how they step into their customers’ shoes to care, help and get things sorted.
“This campaign is a warm, engaging display of how we help our customers in situations you wouldn’t necessarily expect an insurer to navigate.”
“This campaign is a warm, engaging display of how we help our customers in situations you wouldn’t necessarily expect an insurer to navigate.”
DDB Aotearoa CD Ben Pegler said: “The stories told in Reasons to Trust are heart-warming, particularly because they are all based on real experiences.
“The strength of this campaign is in the sum of all its parts and features a range of customer stories that will run across TV, radio, video, billboards social media and digital.
“The tvc and two radio spots tell the story of how an AA Insurance team member retraced the steps of a customer to find a precious ring in the vent of the customer’s car, and tell how the team got things sorted for its customers.”
The Reasons to Trust campaign is in market now.
CREDITS
Client: AA Insurance
General Manager, Marketing, Portfolio and Pricing: Richard Park
Head of Brand, Marketing & Communications: Melodie Vickars
Marketing Manager, Brand & Media: Catherine Dilly
Marketing Team Leaders: Dana Willott and Amanda Hogg
Agency: DDB Aotearoa
Agency Producer: Charlotte Glennon
Chief Creative Officer: Gary Steele
Creative Director: Ben Pegler
Copywriter: Lizzie Baird
Art Director: Sarsha Drakeford
Lead Business Partner: Kate Lines
Senior Business Director: Brodie Lawry
Business Director: Rebecca Leach
Production Company: Good Oil
Director: Stuart Bowen
Producer: Anna Stuart
Executive Producer: Andrew McLean
D.O.P: Marty Williams
Editor: Julian Curran
Post Production: Dave Gibson (Colourist) Stu Bedford (Flame Artist)
Production Design: Rosie Guthrie
Sound: Andy Morton @ Liquid Studios
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