AUCKLAND, Monday: M&C Saatchi AUNZ has launched Countdown NZ’s new brand campaign Little Things, created to “inspire Kiwis to create a better tomorrow for New Zealand”.
M&C Saatchi ECD Paul Hankinson said: “The campaign showcases that the goal of creating can seem quite a formidable mountain to climb. Unless you break it down into individual steps.
“At which point the impossible becomes a lot more achievable.
“Whether the goal is:
- Showing our love for the planet by reducing food waste. Countdown works with partners like Kiwi Harvest
- Reducing the future impact of climate change. Countdown is installing solar panels in our stores
- Inspiring and educating the next generation: Countdown awards groups of people with financial support as part of its Growing For Good programme, such as our 2022 grant winners, the Te Kura O Omanaia school in Northland
- Living more responsibly and looking after the land. Countdown works with Wilcox and the local Iwi working together to leave the land better than when they found it”
“This is about all of us being in it together. No fanfare, no bluster, no heroes, no White Knights. Just everyday people, inside and outside Countdown, humbly doing the little, everyday things they can, from one day to the next.”
“By starting small, taking things one little step at a time, we can not only dream big – we can achieve big. All of us doing our bit today to ensure a better tomorrow for all Kiwis.
“This is about all of us being in it together. No fanfare, no bluster, no heroes, no White Knights. Just everyday people, both inside and outside Countdown, humbly doing the little, everyday things they can, from one day to the next.”
Countdown brand director Brid Drohan-Stewart said: “Countdown is part of every community in New Zealand, and together we can make a difference for the future of New Zealand. I am incredibly proud of the collaboration with M&C Saatchi, our team and our partners who – by working with us – all took their little steps for a better New Zealand.”
Little Things will run on TV and BVOD as 45”, 30” and 15” & 6” on YouTube.
CREDITS
Client: Countdown
Director, Brand: Brid Drohan-Stewart
Head of Brand: Wadim Schreiner
Senior Marketing Manager: Vanessa Berry
Agency: M&C Saatchi
Executive Creative Director: Paul Hankinson
General Manager: Sarah Hobden
Senior Art Director: Christiaan Van Noppen
Senior Copywriter: Mark Clothier / Murray Watt
Senior Producer: Liz Rosby
Planning Director: Emma Fern
Group Account Director: Carly Pratt
Film co: Exit
Director: Greg Wood
Film Producer: Declan Cahill
Associate Producer: James Watson
DOP: James Cowley
Editor: Sam Brunette
Colourist: Dave Gibson
Post: Creature
Audio: Liquid
Music: Liquid (Peter van de Fluit)
About M&C Saatchi Group
M&C Saatchi Group is a creative company that operates across four core capabilities: creativity and communications, PR and partnerships, brand and experience and media and commerce. APAC headquarters are in Sydney, with operations spanning 23 countries with major hubs in the UK, Europe, US, Middle East, Africa, Asia and Australia.
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