AUCKLAND, Thursday: Warner Bros. Discovery’s ThreeNow has unveiled a new brand campaign through True & Auckland production outfit Made Content. (ThreeNow is the streaming home of TV shows from Three, Rush, eden, Bravo & HGTV.)
The refreshed brand aims to position ThreeNow as the “ultimate video streaming destination. For Free”.
“This strategic approach was all about cutting through the fluff,” says Debbie Currie, group business director at True.
“ThreeNow is no bills, no price hikes, and no need to share accounts. Just direct access to all the great entertainment you want for free.”
The video element of the campaign features comedian Angella Dravid navigating through some of ThreeNow’s hit content, while the outdoor and digital executions call out the everyday challenges consumers experience in the subscription streaming service landscape.
“There’s hundreds of shows and thousands of hours to stream –reality, survival, drama, romance – it’s all here, and all for free.
Director Jess Reihana says, “This campaign was a great opportunity to have fun with some of our favourite shows, and to work with a super-talented comedian like Angella.”
Warner Bros. Discovery senior manager brand marketing ANZ Reuben Wiremu said, “Angella is the perfect fit for this campaign. Her dry sense of humour is exactly what we needed to take on the category pain points and create a bold and distinctive personality for ThreeNow, while showcasing the amazing breadth and depth of our content.”
Warner Bros. Discovery senior brand manager Kendall Bascetta said, “ThreeNow is an entertainment destination.
“There’s hundreds of shows and thousands of hours to stream – whether it’s reality, survival, drama, romance – it’s all here, and all for free.
“In this campaign, we see Angella exploring ThreeNow’s shows – we’re excited for New Zealand to do the same.”
The campaign is live across TV, online, OOH, radio, print and on social.
View the videos here:
CREDITS
Client: Warner Bros. Discovery
Senior Director, Marketing ANZ: Shannon Most
Senior Manager, Brand Marketing ANZ: Reuben Wiremu
Senior Brand Manager, Streaming ANZ: Kendall Bascetta
Brand Manager: Amy Frecklington
Senior Creative Lead ANZ: Muthu Browning
Creative agency: True
Production: Made
Media: PHD
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