AUCKLAND, Tuesday: NZME has launched a new brand campaign for The Hits Breakfast with presenters Jono & Ben called in to provide advice on how the radio show should be advertised.
The Kids Call the Shots campaign launched last month with a 30s tvc across TVNZ, cinema, digital and social media.
In the tvc, Jono and Ben ask a group of Kiwi kids how they should be advertising their radio show. The campaign then invited listeners to help design the breakfast show’s new digital billboard.
“The Kids Call the Shots campaign launched with a 30s tvc across TVNZ, cinema, digital and social media.”
NZME marketing/audio GM Gemma Vovchenko said: “The campaign uses humour and charm to address a challenge they’ve had since the two former television stars – Jono Pryor and Ben Boyce – made the move to breakfast radio – how do we make sure people know they’re now on The Hits Breakfast?”
“We’re super lucky to have the talented Jono & Ben – not only are they fantastic broadcasters, but they’re extremely creative and came to us with the initial concept for the tvc.
“Our NZME marketing & creative team worked with them to flesh out the idea further, before joining forces with production company Kevin & Co to bring the tvc to life.”
Mt Eden-based Kevin & Co executive producer Bronwynn Bakker says: “It was a pleasure to work with Jono & Ben again, adding some wide-eyed and hilariously sassy kids to the mix this time! It was great fun working with NZME and The Hits team.”
CREDITS
NZME CMO: Katie Mills
GM Marketing Audio: Gemma Vovchenko
GM Brand Marketing: Sheryl Dunlop
Brand Manager Audio: Jacqui Davis
Creative Director: Graham Dolan
Creative Manager: Xanthe Williams
Senior Designer: Joseph Senior
Head of The Hits Network: Emily Hancox
Content Director, The Hits: Matt Anderson
Promotions Director, The Hits: Harriett Whiting
NZME GM Communications: Kelly Gunn
Production company: Kevin & Co
Executive Producer: Bronwynn Bakker
Director: Johnny Baker
Editor: Rhys Green
DOP: Evan Howell
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