Lotto and DDB partner with Flux to revitalise the Powerball campaign M+AD!

AUCKLAND, Thursday: The Powerball Jackpot campaign has undergone a significant revamp, with DDB Aotearoa rolling out a fresh look and feel over the last eight months.

The revitalised creative sees two Powerball dots – technically called ‘tittles’ – transformed into 3D characters for 17 new TV stories, sharing their dreams of winning big.

A tittle is that little dot that sits above letters like ‘i’ and ‘j’ and Powerball’s two have been given arms, legs and a big personality, taking on the imagination of the everyday Kiwis who play Powerball.

DDB CCO Matty Burton said: “The team wanted to create some new heroes for Powerball. The new dot characters come from the ‘millions’ mentioned in each draw, and we’ve brought their stories to life in a relevant and dynamic way.

“The new dot characters come from the ‘millions’ mentioned in each draw, and we’ve brought their stories to life in a dynamic way.”

“The breadth of the campaign has spanned across a multitude of assets, including 208 POS, 1300 digital banners, 17 TVCs with various jackpot changeouts, 52 cutdowns and 60 radio scripts.

“It’s hard to encapsulate how huge this campaign rollout has been. With ranging jackpots, Wednesday and Saturday draws, all across multiple channels, there are literally thousands of assets. This was a big team effort and we are extremely happy with the outcome.”

Lotto head of brand & creative Leah Neilson said: “The challenge was not only across creative but also production and the efforts were hugely collaborative – working closely with both DDB Group and the Lotto NZ in-house creative team.”

“We’re buzzing – our new animated heroes have truly evolved from the previous campaign, refreshed with messaging that is fit-for-channel, engaging and relevant to the jackpot.

“We’re excited to see Kiwis get to know our dots as they tune into their Powerball dreams each week.”

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CREDITS

Client: Lotto NZ
Chief Marketing Officer: Annemarie Browne
Head of Brand and Creative: Leah Neilson
Senior Marketing Manager: Genna Duff

Agency: DDB Aotearoa
Group Chief Creative Officer: Matty Burton
Creative Directors: Mike Felix and Brett Colliver
Design Lead: Rob Flynn
Art Director: Emerson Hunt
Copywriter: Danny Brown
Chief Strategy Director: Rupert Price
Junior Planner: Natassja Cox
Lead Business Partner: Kate Lines
Senior Business Director: Haylee Killip / Zofia Wereszczynska
Senior Business Manager: Fran Schnackenberg
Business Manager: Phebe Murison
Agency Producer: Tabitha Parke-Gailey / Hareta Passfield / Ali Vernon
DDB Animation: Mark Trethewey & Kasun Ilesinghe
Audio Engineer: Milon Williams

Media Agency: PHD
Group Business Director: Kirsty Turner
Associate Business Director: Rebekah Palmer
Digital Director: Sam Casey
Investment Director: Kristina Yep
Senior Digital Planner: Grace McCarthy
Performance Director: Alex Crossman
Trader: Meredith Jeory
Programmatic Manager: Anisha Bajaj-Somai
Campaign Manager: Emma Mills
Senior Account Manager: Kara Harris

Production Company: Flux
Creative Director: Laban Dickinson
Executive Producer: Joshua Forsman
3D Artist: Jeremy Ball
3D Artist: Conrad Crooks
3D Artist: Lucius Koh
3D Artist: Shuo Liu
3D Artist: Harrison Wiltshire
3D Artist: Chaz Holland
3D Artist: Layla Viscu
3D Artist: Jayden Lee
3D Artist: Danielle Mendoza
2D Artist: Shannon Fahey
2D Artist: Jono Cardno
2D Artist: Shane Taylor