AUCKLAND, Today: Indie downtown creative & design agency MetroEXP has crafted a new Mates Rates campaign for Wendy’s NZ, highlighting its new deals.
MetroEXP managing partner Penny Wolhuter said: “As NZ continues to battle the cost of living, Wendy’s NZ is highlighting its new Mates Rates deals, which offer a range of delicious meal deals at an affordable price.”
“Developed by MetroEXP, the Everyone’s Your Mate campaign leverages Wendy’s sponsorship of the One New Zealand Warriors, featuring fan-favourites Wayde Egan, Dallin Watene-Zelezniak and Marata Niukore.
“With the boys appearing suddenly at the very sight of Wendy’s, the campaign cheekily emphasises that even your heroes become your mates when there’s Wendy’s involved.
“Developed by the agency, Everyone’s Your Mate leverages Wendy’s sponsorship of the One New Zealand Warriors.”
“With the rising cost of living, many consumers are seeking convenient and affordable meal options. This campaign delivers that message with a few of the One New Zealand Warriors players in a fun and engaging way.”
An integrated marketing effort, including social media, digital advertising, in-store POS and video content, will support the Mates Rates campaign.
Wendy’s ceo Danielle Lendich said: “We know that times are tough, and we want to offer our customers delicious, fresh food at a price that won’t stretch their budget.
“The Wendy’s Mates Rates deals are pretty special, with delicious freshly made burgers and a meal starting from just $7.”
The campaign is now live and runs through to 31 May.
CREDITS
CEO Wendy’s New Zealand: Danielle Lendich
One New Zealand Warriors Partnership Manager: Natasha Eady
Crative Director: Matt Watts
Senior Art Director: Greg Wylie
Managing Partner: Penny Wolhuter
Senior Business Manager: Kimberley Warren
Director: Calvin Sang
Production Assistant: Paige Taniora
DOP: Will Prosor
Assistant Camera: James Ashenden
Sound Assist: Peter Kraan
Media Partner: Together
About MetroEXP
MetroEXP is an independent agency built for brands looking for hard-working creative solutions delivered fast and with small budgets. Their fresh approach to advertising covers a range of services from impeccable brand design, engaging video content, creative concepts, digital and social, to epic event experiences and conferences. They work with a range of well-known NZ brands across various industries, including retail, automotive, hospitality and FMCG.
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