AUCKLAND, Today: Rainger and Rolfe is pleased to announce they have recently won the Honda NZ advertising and content business following a creative agency pitch process.
“Yes – we are thrilled to win this business, especially as Honda is a quality brand so highly regarded by the NZ consumer” says Jen Rolfe, managing partner, at the agency.
“Winning this account is a real privilege, given the opportunities taking place in the automotive industry and the culture of professionalism that exists throughout Honda New Zealand.
“Winning this account is a privilege, given the opportunities in the automotive industry and the culture of professionalism that exists throughout Honda NZ.”
“There’s no question 2023 will be the year Kiwis embrace hybrid technology and Honda are better placed than ever given their racing pedigree and commitment to building the best cars possible.”
Honda NZ MD Nobuya Sonoda said: “Rainger & Rolfe answered the brief in the way that works really well for Honda.
“In a short space of time R&R demonstrated they not only understand us but they have creative ideas and campaign concepts to help drive our premium positioning and the Honda brand awareness.
“We’re very happy.”
Incumbents not identified
R&R declined to name the incumbent agency. “We have specifically been asked not provide names of incumbents,” Jen Rolfe told M+AD this morning.
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