AUCKLAND, Today: Caltex & the NZ Sports Collective and Ponsonby creative indie agency Chemistry have developed a multi-channel campaign that aims to show Kiwi kids there’s much more to sports than winning or losing.
Caltex marketing manager Julie O’Brien said: “Sport sparks lifelong friendships, boosts wellbeing and fuels feel-good moments in our communities.
“But to play sport, you need stuff like uniforms, transport, and gear – which all cost money and can be a major barrier for many Kiwi families.
“That’s why Caltex launched this new campaign, heroing its proud partnership with the NZ Sports Collective, and their shared mission to help more young Kiwis get amongst more secondary school sports.
“The campaign was launched this month across TV, OOH, online, broadcast, and the Caltex retail network.”
“With statistics showing that 50% of all New Zealanders will experience a mental illness by the time they’re 18, Caltex and the NZSC believe sports can set young Kiwis up to tackle life’s challenges head-on.
“There may have been a time when sports was all about celebrating the big win but for Rob Waddell and the NZSC, it’s all about collectively supporting and inspiring success for the next generation of Kiwi kids, which is why we’ve partnered alongside them.”
It was launched this month across TV, OOH, online, broadcast, and the Caltex retail network.
Chemistry business director Marija Ewan said: “It’s been rewarding working on such a feel-good campaign, showcasing what a difference sport is making in young Kiwis’ lives with the support of Caltex and the NZSC.”
“It was amazing to see the camaraderie between the kids and their love for sports. It really highlighted that sport should be accessible for all kids in New Zealand.”
- View the video below
CREDITS
Client: Caltex New Zealand
Marketing Manager: Julie O’Brien
Agency: Chemistry
Executive Creative Director: Patrick Murphy
Senior Creatives: Neill McAlpine and Jacqui Barry
Senior Designers: Darryl Dustan, Courtney Tremewan, Paolo Alinea, Sophie Mossop
Business Director: Marija Ewan, Kimberley Warren, Craig Harrison
Media Agency: MBM
Production Company: Reel Factory
Director: Laura Sargisson
Stills Photographer: Daniel Max
Audio Post: Radiate Studios
About Chemistry
Chemistry is an independent Brand Response agency that works with some of the country’s leading retail, automotive, financial services and consumer brands, including Jaguar Land Rover, State, AMI, NZI, Samsung, NikkoAM, and MTF Finance.
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