RANGIORA, Wednesday: One of New Zealand’s fastest-growing smaller creative agencies MoMac has continued expanding after hiring key new staff members and introducing a new investor.
MoMac creative director/founder Ryan McDonald said: “From small beginnings in 2017, the North Canterbury creative agency is now a key player within the marketing industry. The team at MoMac loves nothing more than to punch above their weight.”
Specialising in a range of marketing services including websites, branding, graphic design, photography, videography and social media, MoMac has 150 active clients nationwide across a range of industries including high-performance car manufacturer Rodin Cars and racing superstar Liam Lawson.
McDonald believes the secret to MoMac’s success is a combination of three core principles.
“It’s actually really simple when you break it down,” he says.
“Number one is to produce good work, number two is to be good to work with, and number three our work has to deliver value. I’m a firm believer that profit is a byproduct of doing great work, so great work is always the primary focus within our agency.”
“Investing in the team is a fundamental part of MoMac’s core values.
“I’m a firm believer that profit is a byproduct of great work, so great work is always the primary focus in our agency.”
“We’re really big on developing people and seeing their skill sets grow and develop. We’ve now reached a point where the team’s individual skills are far greater than mine in their areas of expertise.
“The business has changed a lot since the start when I could do everything myself, so my role has pivoted and is now primarily to lead, motivate and foster a winning team culture.”
Senior web developer Michael Price began his career at MoMac as a high school student and has had a front-row seat to the MoMac journey.
“When I started it was relatively small and it’s grown exponentially. It feels like we’re definitely punching above our weight, and it feels like all of North Canterbury knows about us.”
Price became a shareholder in the business in 2022, achieving his goal of running his own creative agency.
“I could see it was a good opportunity, a good company, run by good people and I really liked being part of it.
“I have learnt heaps about business operations and everything that goes into it. It has been really cool to be closer to the heart of it and be involved in the decision-making and understanding the bigger picture.”
He and McDonald hope to expand the business through strategic partnerships and exploring acquisitions.
Recent recruits to the MoMac whānau include senior client manager Carl Robertson who joined in October 2022, bringing with him 20 years of marketing experience.
“It feels like we’re definitely punching above our weight, and all of North Canterbury knows about us.”
“I was very glad to join MoMac which is a growing and ambitious company. Ryan’s clearly very ambitious,” Robertson said.
“He’s keen to keep driving forward and is very happy to consider different ways to do things, and to see those recommendations payoff is very satisfying and rewarding.
“A big part of my role is to take a lot of the load off Ryan’s plate so that he can focus on growing the business. So, I do the initial discovery and planning stages with our clients, and then tailor our services with the objective of helping them grow their business from a marketing perspective.”
Working alongside him is experienced digital marketer Jaime Belsar who joined the team in early 2023. She started her digital marketing career at TradeMe 10 years ago.
“I specialise in all things digital marketing, including targeted ad campaigns across digital, search and social media.
“Staying on top of emerging trends is something I’m incredibly passionate about and in particular, the organic reach and engagement of TikTok.”
She said working at MoMac has been on her radar for a while.
“I knew who MoMac were and the work that they did, and I was keeping an eye on them to see if any opportunities came up. The culture of the team was one of the first things that I actually noticed. You could just tell that it’s a really good vibe, awesome people to work with so it’s no surprise they produce really good work.”
With an eye on the future, Ryan hopes to see MoMac continue to grow its profile and lead the way in digital innovation.
“The brand becoming more reputable and becoming more well known is something that we’re excited about. And that generally comes from doing good work.”
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