SYDNEY, Today: Magnite, which claims to be “the world’s largest independent sell-side advertising company”, has announced that Yael Milbank has been appointed to the newly created role of managing director, Australia and New Zealand.
Magnite’s Melbourne-based senior vice president Juliette Stead said: “Yael brings over 20 years of experience across both markets to the role, including at TVNZ and TradeMe, where he led sales teams and owned senior internal and external relationships, before joining Magnite in 2016.
“In his seven years as Magnite’s NZ MD, Yael worked closely with broadcasters and publishers to ensure that their complex needs were met through strong product adoption, best-in-class technology, and unrivaled service levels.
“Yael is tasked with accelerating Magnite’s commercial growth in the ANZ market at a time when 90% of digital display and video dollars in the market are set to be transacted programmatically by 2026.
“We’re brilliantly positioned to continue supporting media owners and media buyers across Australia and New Zealand.”
“With Yael at the helm of Magnite’s business in ANZ, we’re brilliantly positioned to continue supporting media owners and media buyers across Australia and New Zealand.
“Yael brings extensive industry experience coupled with an unmatched depth of programmatic knowledge and I’m confident his strong leadership will enable us to continue to drive consistent results for our clients.”
Yael Milbank said: “I’m delighted to be expanding my role at Magnite and to be leading the talented team in ANZ.
“Their expertise will be invaluable as we continue to help our clients grow their businesses and connect brands to reach audiences in premium, brand safe environments.”
About Magnite
(NASDAQ:MGNI). The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colourful Singapore and downunder in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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