JWT-owned Wellington shop Heyday has been reappointed as Z Energy’s digital agency after a six way pitch. The win confirms Z’s commitment to digital as a key part of its future business, and is an endorsement of an incredibly strong working relationship with Heyday,” says Z Energy head of marketing Jane Anthony.
“We’re delighted to have Heyday back on board as Z’s digital agency,” she said. “We have big plans in this space across the business, so we ran a comprehensive process to select a partner – the breadth of Heyday’s capability and their vision for digital at Z really shone through.”
Heyday principal Luke Pierson said: “We love Z – the people and the brand. We’ve got a great history together, but for both of us it’s the future that matters. We’re proud to continue our relationship – and we’re excited to have the opportunity to help realise Z’s digital future.”
Heyday has been Z’s digital agency since the launch of the brand in 2011. Since then, Z and Heyday have worked together on an broad range of digital projects. The relationship has evolved to meet the needs of an increasingly digital-savvy business – including a post-IPO investor centre, digital annual report, various digital campaign executions including the successful Token Hunt game, and digital content such as Z’s ‘commentator’ video series.
Additionally, Heyday is helping Z develop better B2B digital properties, providing product strategy, research, design and the deep tech delivery of a new digital product set for launch in 2015.
About Heyday (by Heyday)
For 14 years, Heyday has used digital to solve problems and capitalise on business opportunities. The Heyday team understands how to leverage digital, and how it connects to broader organisational strategy, systems and processes. With a team of 35, Heyday complements its digital strategy capability with significant production muscle and the backing of the JWT worldwide network. Heyday has conceptualised, designed, developed and deployed digital projects of varying scale and complexity so the team understands what’s required to meet deadlines, deliver quickly, and iterate fast. Clients include Z Energy, ANZ, Trade Me, Weta, Trilogy Natural Products, GO Healthy, Winstone Wallboards, Kirkcaldie & Stains, Infratil and Synlait.
- Heyday, formerly an independent agency, was purchased by JWT earlier this month (mad-daily.com/jwt-buys-wellington-digital-shop).
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