Malaysian Airlines woos Kiwis with sultry foodie tour M+AD!

Malaysia Airlines is kicking off the year with a powerful online initiative to get them back in people’s minds – for all the right reasons.

New Zealanders with the travel bug are being invited to take a journey to the heart of Malaysia alongside best-selling author and MasterChef Australia finalist Poh Ling Yeow, who is about to launch a new video series in partnership with Malaysia Airlines.

Showcasing Kuala Lumpur’s best foodie hotspots, Poh’s favourite shopping haunts and the thriving street market scene, the five-part documentary gives viewers an inside view of all the experiences and hidden secrets that give the sultry capital its unique appeal.

A recent addition to the Malaysia Airlines team as the first-ever ambassador for the carrier, Poh said each episode of the series covers a different part of the journey to bustling Kuala Lumpur – the city where she was born and raised for the first nine years of her life.

She begins by taking to the skies on board Malaysia Airlines’ A330-300, before heading to the city to explore the myriad of colourful hawker stalls in the heart of Bukit Bintang and sample fresh Durian.

Poh also goes behind the scenes to witness how Malaysia Airlines produces 26,000 satay sticks a day by hand in a special tour of their local catering headquarters.

Throughout her trip, Poh said she wanted to highlight how seriously the Malaysians take their food and why the city manages to surprise her on every visit. “Being a wonderful melting-pot of cultures, Kuala Lumpur offers amazingly diverse styles of food from world-class dining to old school Chinese Malaysian cafes, and it is a must-visit for any globetrotting foodie, perfect for a quick stop over or exotic holiday,” she said.

The video series comes in the wake of the recent launch of Poh’s sizzling new signature dish for Malaysia Airlines – a Nyonya Chicken Curry with a roti style croissant – which is available on Malaysia Airlines flights departing New Zealand until 31 March 2015.

There are now 81 flights a week direct to Malaysia from Australia and New Zealand with Kuala Lumpur the hub to more than 60 destinations worldwide. Malaysia Airlines operates the state-of the-art A380 double daily to London and daily to Paris.

For more information or to make a booking, visit malaysiaairlines.com or call Malaysia Airlines’ Reservations on 13 26 27. Alternatively bookings can be made through a travel agent. All bookings must be made at least 24 hours before flight departure.

See all five videos here: www.youtube.com/malaysiaairlines

CREDITS

Creative production company: Radical Orange (Sydney))
Producer / Director: Vikash Autar
Cinematographer: Ella Gibbins
Sound Recordist: Brett Oliver
Production Assistant Malaysia: Izhafran bin Iszaham
Editor: James Callaghan
Colourist: Tim Wreyford
Animator: Ash Carter
Sound Design & Mix: Simeon Bartholomew