AUCKLAND, Today: Designworks, New Zealand’s premier brand design agency and part of the Ogilvy NZ network, bolsters its leadership with the appointment of Joanne Reid as Managing Partner. Previously Head of Client Service at TRA, Reid brings valuable client-side experience, having held senior roles at Fonterra, Air New Zealand, and Tourism New Zealand.
In her new role, Joanne Reid will lead Designworks’ client service team, collaborating with the agency’s esteemed clients to translate business strategies into compelling brand strategies supported by award-winning creative.
“Jo is a brilliant and strategic thinker who understands the challenges brands are facing having spent time both client and agency side.”
Kane said of her appointment: “Jo is a brilliant and strategic thinker who understands the challenges brands are facing having spent time both client and agency side. I had the pleasure of working with Jo when she was at Fonterra and she’s worked with Mike and Jef for many years when she was at Air NZ. She’s an empathetic and measured marketer whose leadership style will be well suited to the Designworks whanau.”
Reid, excited about joining Designworks said: “I’ve long admired the work that Designworks has produced for some of the country’s most outstanding brands, and am excited at the prospect of guiding the team through what continues to be challenging market conditions. It’s a privilege to join such a talented team and I look forward to working with Steve, Jef, Mike and Anzac to lead the next evolution of Designworks as we continue to deliver beautifully crafted work for our clients.”
Reid’s appointment is effective immediately.
Designworks is part of the Ogilvy ANZ network.
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