AUCKLAND, Today: After introducing its largest digital screen, oOh!media NZ reveals a 3D Anamorphic campaign at Sylvia Park. ‘The Sylvia’ has witnessed increased demand since its installation in August 2023.
Mark Banbrook, National Sales Director at oOh!media NZ, observes increased local demand for immersive 3D brand experiences, driven by international trends and technology capabilities. The combination of full-motion video on a large format at ‘The Sylvia’ positions it at the forefront of OOH best practices.
“Having tested the format in Australia, oOh!media partners with Essencemediacom NZ for impactful video content.”
Having tested the format in Australia, oOh!media partners with Essencemediacom NZ for impactful video content. ‘The Sylvia’ strategically placed at Sylvia Park’s center court offers nearly 30 square meters of advertising real estate with a 10-degree downward tilt for optimal visibility.
Katie Smith, Network Performance Director, highlights a deliberate approach to elevate the customer experience. This strategy seamlessly transitions the OOH environment to the online realm, fostering connections within the broader media ecosystem.
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