AUCKLAND, Friday: Aperol® announces a partnership with ASB Classic 2024, enriching tennis experiences. The iconic Aperol Spritz introduces Italian charm, delighting ASB Classic attendees throughout the tournament.
Aperol’s sponsorship, emphasizing on-site activations from January 1st to 13th, 2024, solidifies its presence at ASB Classic for three years.
Brad Madigan, Managing Director of Thirsty Camel & Campari Group, expresses excitement about starting the New Year at the tennis with beloved Aperol.
“Having sponsored the Australian Open in 2023, Aperol cements its global tennis involvement, returning as a sponsor in 2024.”
Celebrating the Italian aperitivo ritual, Aperol Spritz brings a slice of Italy to Auckland, creating joyful connections for all tennis fans.
Aperol’s vibrant orange hue and bittersweet profile, unchanged for over a century, illuminate the ASB Classic sidelines, enhancing the overall fan experience.
Having sponsored the Australian Open in 2023, Aperol cements its global tennis involvement, returning as a sponsor in 2024.
Nico Lamperin, Tournament Director, welcomes Aperol to the ASB Classic family, expecting it to add vibrancy to the unique atmosphere.
In its inaugural year at ASB Classic, Aperol plans a “Serve up Summer” activation at the Fan Zone, offering comfort, refreshments, and live tennis action.
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