AUCKLAND Today: Long White, NZ’s vodka brand, launches a campaign by The Monkeys Aotearoa celebrating Kiwis embracing the present and making adventurous choices.
“The Decision” film, directed by Jason Bock, encourages seizing the moment. Supported by OOH, in-store activities, and social media, it runs nationally in December.
Asahi Beverages NZ GM, Oliver Downs, states the campaign reflects Long White’s purpose of living in the now. The Monkeys Aotearoa’s Damon Stapleton looks forward to expanding the campaign.
“This marks the first work from The Monkeys Aotearoa since winning Asahi New Zealand in November 2023.”
The film follows a man’s adventures after an unlikely flatmate encourages him to break free. Downs is thrilled with the campaign results and the collaboration with The Monkeys.
This marks the first work from The Monkeys Aotearoa since winning Asahi New Zealand in November 2023. Stapleton emphasizes the focus on choices and seizing opportunities.
Long White, being NZ’s largest vodka RTD, aims to celebrate its popularity across the country. The campaign aligns with the brand’s ethos of embracing the present moment.
“The Decision” showcases the exciting possibilities when Kiwis say yes, exploring the theme of life sometimes hindering choices. The Monkeys Aotearoa anticipates building on the campaign in the coming months.
CAMPAIGN CREDITS
Client: Asahi Beverages New Zealand
General Manager – Marketing: Oliver Downs
Head of RTD’s and Spirits: Tamara Blomfield
Marketing Manager – Light RTD’s: Nicole Subritzky
Brand Manager: John Henderson
Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Creative Director: Christie Cooper
Creative Director: James Conner
Junior Art Director: Hanna Grant
Junior Copywriter: Maisie D’Cruz
Head of Integrated Production: Rosie Grayson
Integrated Producer: Callum Crabb
Senior Finished Artist: Lisa Stowers
Studio Designer: Vivian Heng
Planning Director: Craig McLeod
Group Business Director: James Allan
Senior Business Manager: Harrison Stone
Agency Partners: OMD, Socialites
Production Company: Flying Fish
Director: Jason Bock
Executive Producer/Producer: Sam Attenborough
Executive Producer: James Moore
Cinematographer: Ziga Zupancic
Production Designer: Joseph Leary
Editor: Nathan Pickles
Casting: Catch Casting
Colourist: Matic Prusnik
VFX: Blockhead
Original Music and Sound Design: Cam Ballantyne
Photography Production Company: Film Construction
Photographer: Matt Hurley
Retouching: Tammy White
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