AUCKLAND, Today: Thrive PR & Communications Aotearoa has welcomed Rebecca Churchill as their new local agency lead and Associate Director. She’ll use her deep local market understanding to boost Thrive’s integrated communications in New Zealand.
Rebecca will play a crucial role in developing opportunities for Thrive’s impressive Trans Tasman client portfolio. This includes major global brands like GoPro, Cisco, LEGO, and local names such as Ngāi Tahu Tourism.
In her role, Rebecca aims to expand the local team and spearhead growth in PR, digital, social media, influencer marketing, creative services, and events. She’s excited about her new position. “I have long admired Thrive PR’s work across ANZ, so I am just thrilled to now be part of the team, leading the agency on the ground here in Aotearoa New Zealand,” said Churchill.
She emphasises the collaborative spirit at Thrive, noting, “Collaboration is at the heart of everything we do at Thrive – whether it’s working hand-in-glove with our clients, cracking a brief on an energetic Trans Tasman braino or calling on the expertise of our epic digital production team.”
“I have long admired Thrive PR’s work across ANZ, so I am just thrilled to now be part of the team, leading the agency on the ground here in Aotearoa New Zealand.”
Churchill adds, “This truly intersectional view of comms means we have the ability to draw on such a wide range of expertise and skill sets into our day-to-day ways of working, something I don’t think any other Kiwi PR agency has managed to quite crack until now.”
With her vast experience in strategic communications, Rebecca is set to drive operational excellence. She will work closely with Thrive’s Australian offices and the leadership teams. Her dynamic leadership and strategic vision are in line with Thrive’s goals to create impactful communication strategies.
Thrive’s CEO Leilani Abels is excited about Rebecca joining the team. “We’re excited to welcome Rebecca to the Thrive family. We are charging her with finding the most ambitious Kiwi talent who are eager to learn, gain experience with the biggest global brands and are ready to hit the ground running on producing some really exciting and impactful work.
“With Rebecca at the helm of Thrive Aotearoa, the agency is well poised to continue building on its already successful remit, delivering industry leading campaigns, communication solutions, creative and digital services as a leader in the industry.”
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