AUCKLAND, Today: Go Media has partnered with Scope3 to create a low-carbon Go Green Screen ad-pack. With Scope3 data, Go Media can now measure carbon emissions for all DOOH campaigns.
This helps New Zealand marketers understand their campaigns’ carbon footprints, a crucial step in reducing emissions.
For brands looking to cut emissions now, the Go Green Screen ad-pack lets media buyers choose lower-emission screens within the Go Media portfolio.
“By introducing carbon measurement with Scope3, brands will gain visibility into campaign emissions, and insight to simply and effectively minimise their emissions from advertising,” says Go Media General Manager Simon Teagle.
“International findings prove DOOH emits less carbon per impression than all other measured media, and we wanted to help surface that story with marketers in this part of the world.”
“Our partnership with Go Media will accelerate action to reduce the carbon footprint of DOOH campaigns in New Zealand by giving marketers the insight required to make meaningful change.”
Scope3’s data covers all digital screen types and venues used in DOOH advertising. This detailed data helps precisely understand emissions and identify reduction opportunities. An early finding from Scope3’s modelling shows that the most sustainable option isn’t always the smallest screen, debunking the myth that large screens are the biggest emitters.
“Scope3 helps advertisers identify and avoid high emissions inventory across the entire digital advertising ecosystem, including digital out-of-home,” said Jo Georges, Country Manager ANZ at Scope3.
“Our partnership with Go Media will accelerate action to reduce the carbon footprint of DOOH campaigns in New Zealand by giving marketers the insight required to make meaningful change.”
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