AUCKLAND, Today: ‘Coverage anxiety’ is a big issue for travellers these days. Southern Cross Travel Insurance (SCTI) found that 53% of international travellers faced disruptions in 2023. Their new omni-channel campaign aims to give peace of mind during such events.
The campaign, launched in April by Spark Foundry New Zealand in partnership with NZME, includes support from oOh!Media, JCDecaux, and Shout as OOH partners. Using data-driven insights, SCTI created pick-a-path scenarios across radio, digital audio, digital, and video platforms. These scenarios show how SCTI covers travellers no matter what happens.
Interactive content across press, podcasts, and newspaper puzzle takeovers engages various audiences. It playfully demonstrates that Southern Cross Travel Insurance has you covered no matter the path you choose on your holiday.
Nick Bassett, Chief Customer Officer at SCTI, said, “We’re excited to work so collaboratively with our media partners to pull together an innovative campaign which highlights how Southern Cross is giving confidence to our customers.
“We’re proud to have worked with SCTI and our partners to create a multi-faceted campaign that not only resonates with and reassures travellers.”
“We’re especially keen to see how our interactive NZME pick-a-path digital asset lands. It’s an asset which is completely data-led using our significant intelligence bank of destinations and claims across tens of thousands of customer experiences.”
Nick adds: “By playing out these real-life situations, it gives potential and existing customers a concrete view of just how essential it is to pack a travel insurance policy.”
The campaign also features immersive street furniture builds in high-impact areas, including Auckland Airport. These builds transport people to destinations like Paris, Morocco, and Fiji, inspiring future trips. Auckland Airport even has a “relaxation zone” with phone charging ports and children’s entertainment.
Nicky Greville, Managing Director of Spark Foundry NZ, said, “We’re proud to have worked with SCTI and our partners to create a multi-faceted campaign that not only resonates with and reassures travellers, but also seamlessly paves the way for them to experience their journey with confidence and peace of mind, showing them that Southern Cross Travel Insurance has truly thought of everything.”
The campaign embodies SCTI’s slogan, “Relax, we’re with you,” showing customers that they can rely on SCTI even when the unexpected happens.
Share this Post
