LONDON, Friday: DDB Group Aotearoa just snagged its fourth Agency of the Year award for 2024 at the global Caples Awards, announced in the UK on Thursday night.
The Caples Awards, described as “run by creatives for creatives,” were founded in 1978 by BBDO copywriter Andi Emerson. They’re named after legendary New York Mad Man, John Caples.
Nowadays, the Caples Awards are managed by former and global creative directors Patrick Collister and Duncan Gray. Their mission is to honour creativity in advertising communications.
Initially focused on direct marketing, the awards have evolved as DM became mainstream. They mention, “If there is a bias, it is towards work that elicits some response.”
“Winning these awards confirms what we know; that DDB Aotearoa continues to produce world-class campaigns.”
DDB Aotearoa’s Correct the Internet campaign for Team Heroine won gold in the not-for-profit category, silver for creative use of data, and silver for public relations.
Their Volkswagen Greenprint campaign took home gold for integration, silver for innovation, and two bronzes for direct mail and copywriting.
“Winning these awards confirms what we know; that DDB Aotearoa continues to produce world-class campaigns. I am very proud of all the teams’ successes, even the little-known ones,” said Gary Steele, Chief Creative Officer, DDB Group Aotearoa.
“We can only hope that this award sweep is a sign of things to come, with major awards shows, like Cannes, just around the corner.”
“We were thrilled with the results, but we couldn’t have done it without our clients, who have made this award-winning work possible,” he commented.
Team Heroine: Correct the Internet
GOLD: Not for profit
SILVER: Creative use of data
SILVER: PR
Volkswagen: Greenprint
GOLD: Integrated
SILVER: Innovation
BRONZE: Direct mail
BRONZE: Copywriting
and AGENCY OF THE YEAR
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