AUCKLAND, Friday: Metro Glass, in partnership with Quantum Jump, has launched a brand-new website. This marks a significant step in their commitment to delivering customer-centric experiences.
As New Zealand’s leading glass solutions supplier, Metro Glass has pioneered glass technology for over 35 years. The new site reflects their innovative mindset.
“We are excited to unveil our new website, a culmination of extensive research and dedication to enhancing the customer experience,” said Lyn Kehely, Marketing Manager at Metro Glass.
“With a refreshed look and improved functionality, we are confident that our website will serve as a valuable resource for our customers and be worthy of our market-leading products.”
“Glass’s beauty often lies in its ability to amplify what lies beyond it. We aimed to capture this essence in the design.”
Metro Glass embarked on a journey to understand their target audience’s evolving needs. They crafted customer journeys through qualitative research and created a user-centric navigation experience that prioritised resource access and quick links for busy working demands.
Central to the website’s revamp is a fresh brand aesthetic. A frosted panel is a core asset in this redesign, serving as both a stylistic element and a device to hold content.
Metro Glass has elevated their product and imagery, creating a distinctive identity synonymous with the brand. This new look extends to broader company collateral and the new site for sub-brand, Retrofit Double Glazing.
“Glass’s beauty often lies in its ability to amplify what lies beyond it. We aimed to capture this essence in the design. The frosted panel serves as a subtle hint to glass, while its contrast against the crisp imagery reflects the quality of Metro Glass’ products,” explained Wayne Pick, Creative Partner at Quantum Jump.
The website now offers a beautiful CX and serves as a comprehensive hub. It provides customers with a one-stop-shop for all their needs. With easily accessible product details, resources, and options to get in touch, Metro Glass has prioritised user convenience and satisfaction at every turn.
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