CHRISTCHURCH, Today: In Ōtautahi, TwoScoops Creative agency has kicked off the Make Moogy Smile campaign for Home & Family.
Moogy, a fuzzy character, symbolises the challenges children face when home isn’t safe. His story highlights the impact of domestic violence and trauma, stressing the importance of preserving children’s innocence and joy.
“The incredible work the team have been doing for over 130 years for children across Waitaha Canterbury has been unsung for too long,” says Caroline Polson, Client Services Director at TwoScoops Creative.
“Moogy is impossible to ignore with his sad face and through him, we want to show people how they can support Home & Family to provide a home free of violence.”
“We know people want to help, but don’t know where to start. This campaign is all about opening up the conversation and showing people how they can make a tangible difference to children living in violent situations.”
Home & Family believes children should transcend their circumstances. Through counselling, advocacy, and community support, they empower young people and their whānau to rewrite their stories with hope and resilience.
“By standing with us, you become an essential part of the narrative that champions the protection of childhoods,”added Sue Martin. “Moogy is impossible to ignore with his sad face and through him, we want to show people how they can support Home & Family to provide a home free of violence.”
The campaign runs on OOH and digital channels, as well as through Home & Family events and fundraisers.
CREDITS
Client: Home & Family | Te Whare Manaaki Tangata
Agency: TwoScoops Creative Agency
Creative and Strategic Director: Shara Benitez
Digital Director: Matthew Dickinson
Client Services Director: Caroline Polson
3D Animation: Orly
Design Lead: Jaime Brash
- For more info here: homeandfamily.net.nz
- facebook.com/HomeAndFamilyCharitableTrust
- instagram.com/HomeAndFamilyChch
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