PRINZ announces new life member

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AUCKLAND, Today: The PRINZ board is thrilled to announce Tracey Bridges as the latest PRINZ Life Membership recipient. Tracey Bridges is one of Aotearoa’s top leaders, making a huge impact on Public Relations and Communications Management.

Tracey started as a press secretary before moving to journalism, spending over two decades in the field. After journalism, she joined Logos PR, working with her mentor, the late Sally Logan-Milne.

Tracey now honours Sally’s legacy as chief judge of the prestigious Sally Logan-Milne Award, given annually by PRINZ to the Young Practitioner of the Year.

In 2003, Tracey co-founded Senate SHJ with three other partners. She served as the Managing Partner of Senate SHJ New Zealand from 2012 to 2017.

Tracey’s current work focuses on strategy, leadership, and behaviour change. She chairs Education New Zealand | Manapou ki te Ao and the Wellington Regional Economic Development Agency.


“In 2003, Tracey co-founded Senate SHJ with three other partners. She served as the Managing Partner of Senate SHJ New Zealand from 2012 to 2017.”

Tracey also serves on the boards of the Wellington Regional Stadium Trust, Whānau Āwhina Plunket, and WELLfed. She is also co-founder and director of The Good Registry.

She has been a PRINZ Fellow since 2012 and still helps PRINZ with professional development. She chairs the New Zealand Social Marketing Network and is on the Board of the Australian Association of Social Marketing.

Throughout her career, Tracey has been a dedicated leader, manager, mentor, and practitioner. She is an ethical and empathetic leader committed to “doing good” and making a difference for all the communities she works with.

Tracey is indeed an inspiration and the PRINZ Board and membership welcome her to this exclusive group.


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