AUCKLAND, Today: Mango created the ultimate running training experience for New Balance and local fitness group FAT, showing that anyone can run with the right prep.
The tour hit cities like Christchurch, Hawke’s Bay, and Wellington. Over 250 people joined Run Your Way On Tour, turning New Balance’s brand campaign into a community event.
Free and open to all, the tour aimed to get runners ready for race day, aligned with local marathons. Mango partnered with local run clubs and coaches, offering a 4km run, mobility stretch sessions, and expert training by FAT coaches.
New Balance athletes, including Tiaan Whelpton and Adrian Blincoe, attended to share race day tips. The events wrapped up with shoe giveaways and refreshments, plus networking opportunities.
“At New Balance, we believe that once you lace up and run, you’re a runner. It’s about celebrating movement in a fun community setting.” – Jessica Wallace
Jessica Wallace, National Marketing Manager of New Balance NZ, said, “Run Your Way On Tour built on the success of our 2023 partnership with FAT.”
She added, “We wanted more Kiwis to join our ‘run your way’ ethos, showing New Balance’s commitment to creating runner experiences in new places.”
“At New Balance, we believe that once you lace up and run, you’re a runner. It’s about celebrating movement in a fun community setting,” says Jessica.
She thanked Mango for delivering “a seamless experience, from concept to working with local clubs and running the event end to end.”
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