AUCKLAND, Today: Karangahape Road indie ad agency The Goat Farm just promoted SBS Wealth’s KiwiSaver offering with a fun campaign targeting Auckland commuters.
Animated ads asked KiwiSaver members if they were in the right fund, cleverly linking to rail, bus, or train stations.
SBS Wealth Head of Growth Rich Phillips said, “The media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to wait for their connection.”
“The more I look at SBS Wealth, the more I see an opportunity to build a brand that stands out.”
“As a challenger brand, we’re always keen to experiment and try new channels. This opportunity got our offer in front of Auckland commuters and forced us to get our message across simply but with a bit of charm… an ideal challenge for TGF.”
The Goat Farm Creative Director Vaughn Davis said, “With 35 competitors mainly selling the same stuff, KiwiSaver advertising can be weapons-grade boring. It was great to have the brief to not be.”
As the SBS Wealth campaign launched, the TGF and SBS Wealth teams were already working on future brand growth.
“We’re in a fantastic position for growth,” said Rich. “The more I look at SBS Wealth, the more I see an opportunity to build a brand that stands out. For us that’s about being a straight-shooting adviser that helps our clients make good money decisions. I’m looking forward to making more noise about this.”
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