AUCKLAND, Today: Frank Energy is now the first official commercial partner for Play On, a sports podcast hosted by Brook Ruscoe and Shaun Johnson. The podcast is produced by YOUKNOW Media, the creators of The Morning Shift.
‘Let’s Be Frank powered by Frank Energy’ is a unique segment in the podcast where the hosts tackle sports topics in a straightforward, no-nonsense manner, just like Frank Energy operates.
“Frank Energy’s brand tagline is selling it to you straight because that’s what we do. No waffle, no confusing contracts, just power kept simple. As the official energy partner of the One NZ Warriors, when the opportunity came up to jump on board Play On and sponsor a section that sees Shaun Johnson telling it how it is, it was a no brainer for us,” said Michael Wood, Head of Marketing at Frank Energy.
“Frank Energy’s brand tagline is ‘selling it to you straight’ because that’s what we do.” – Michael Wood
The first segment, released as part of episode two on Thursday, July 25th, saw Ruscoe, a diehard Hurricanes fan, criticise the Hurricanes franchise for letting Ardie Savea slip away to Moana Pasifika rugby from 2025. He did not hold back!
Later in the episode, Warriors star Shaun Johnson brought the segment back for round two, schooling Ruscoe for claiming he could kick five goals from the sideline. This came after Warriors player Chanel Harris-Tavita missed a vital goal kick in a recent game against the Raiders.
Show producer “Matua” Marc Peard said, “We’re only just getting started with Play On and if this first inclusion of our Let’s Be Frank segment is anything to go by, listeners are in for a real treat for the rest of the season. We’re super grateful to Frank Energy for supporting us in what is a brand new show and we can’t wait to bring them along the journey which we know will be a wild ride going off our success with The Morning Shift.”
Listen to the podcast on all usual outlets by searching Play On Sports Show.
CREDITS
Client: Frank Energy: Michael Wood, Anuksha Narayan
Agency: DRUM: Heidi Thompson, Mark Kelliher
Media partner: YOUKNOW Media
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