AUCKLAND, Today: Revolutionising advertising, the MADE THIS AI Artist Collective has launched in Australia and New Zealand. This group features top AI artists globally, curated by MADE THIS, similar to how production companies roster film directors.
Brands are eager to experiment with AI to boost output without losing quality. AI lets artists push creative boundaries and deliver tailored artwork that resonates with audiences.
The Collective aims to inspire, evoke emotions, and spark discussions about technology’s impact on creativity. With eight artists on board, they plan to expand, bringing diverse creative thinking.
“Our artists have worked for iconic brands like Nike and Coca-Cola,” and collaborated on AI-powered campaigns like Nike’s “Never Done Evolving” and Nutella’s unique jar labels.
Adrián Flores, Chief Creative Officer of Clemenger BBDO, says, “The MADE THIS team has developed a distinguishing initiative for us to expand our creative offering.”
“We believe that by embracing artificial intelligence, we can unlock new possibilities and redefine the boundaries of artistic expression.” – Vinne Schifferstein Vidal
Marie-Celine Merret, Head of Creative Technology at MADE THIS, emphasises, “Bringing together a global community of artists to this market is a dream come true.
“We’re ensuring a responsible approach by developing principles and values that address artist ownership and attribution, regardless of AI’s role. We believe technology should elevate and support human work, not replace it.”
“As a filmmaker and technologist, I’ve certainly had my apprehensions,” says Jay Topping, Director of Film and Technology at MADE THIS. “True artists, with their innate creativity and vision, will excel in any medium, and AI truly liberates creative expression.”
Vinne Schifferstein Vidal, Managing Director of MADE THIS, adds, “We believe that by embracing artificial intelligence, we can unlock new possibilities and redefine the boundaries of artistic expression.”
MADE THIS invites artists from all backgrounds in Australia and New Zealand to join the Collective. For more info, contact Marie-Celine Merret Wirstrom at MADE THIS.
Launched last year, MADE THIS blends artistry with innovation, helping clients stay ahead and build connections with their audiences.
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