AUCKLAND, Today: Teaming up with ANZ, Age Concern New Zealand is bringing back the ‘80s cop drama CHiPs for a new scam prevention campaign by TBWA\NZ.
CHiPs, a Kiwi TV favourite from the 70s and 80s, portrayed a California Highway Patrol cop. This familiarity aims to make Kiwis more aware of current scams and how to avoid them.
ANZ research shows 80% of Kiwis over 65 think older people are too trusting. TBWA\NZ uses CHiPs to remind everyone they can hang up, say no, and reject unknown calls, texts, and emails.
“Battling scams and fraud is an issue faced by all Kiwis. Through ANZ’s partnership with Age Concern we wanted to focus on how we can use humour and nostalgia to engage, entertain and empower the people of Aotearoa to be on patrol when it comes to scams,” says Shane Bradnick, CCO of TBWA\NZ.
The campaign includes digital literacy programs, a scam awareness training guide, a scam academy website, and toolkits. Posters and guides will also be distributed to libraries and community centres.
“CBattling scams and fraud is an issue faced by all Kiwis. Through ANZ’s partnership with Age Concern we wanted to focus on how we can use humour and nostalgia to engage, entertain and empower the people of Aotearoa to be on patrol when it comes to scams.” – Shane Bradnick
“Rather than being confusing and scary, we brought back one of the most popular TV shows of the ‘80s to deliver a clear and succinct message that is easy to understand. We’re hoping it’s a message and campaign supported by all Kiwis,” Bradnick added.
TBWA\NZ also created a series of 30-second spots using original CHiPs footage to highlight common scams.
“It’s been a great process to work with Age Concern on a program that can help make a real difference. At the heart of this scam awareness program is educating and empowering in an engaging way,” says ANZ General Manager of Marketing, Matt Pickering.
“This is just one aspect of the work we are doing with Age Concern around digital literacy and one aspect of the work we are doing to help battle fraudsters targeting New Zealanders,” Pickering concluded.
CREDITS
Agency: TBWA\NZ & FROM NOWHERE with TBWA\NZ
Production: TBWA and Warner Brothers Discovery
Media: PHD
PR: Eleven
GM Marketing: Matthew Pickering
Head of Brand: Michael Reynolds
Senior Marketing Manager: Zoe De Canha
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