AUCKLAND, Today: New Zealand’s beloved ad couple, Ben and Amy, introduce a new furry friend in ASB’s latest campaign. The campaign, created by The Monkeys Aotearoa, part of Accenture Song, highlights the role of ASB’s Home Ownership Managers.
In a series of fun films, we meet Sunny the Saint Bernard and Teana, a real-life ASB Home Ownership Manager. Teana helps Ben and Amy adjust their home to accommodate their new family member.
The campaign showcases ASB’s expertise in guiding Kiwis through every stage of homeownership. From renovations to adjusting mortgage payments, ASB is there to support and assist.
ASB Chief Marketing Officer Helen Fitzsimons says, “We’re here to help New Zealanders achieve their home ownership goals. We understand the Kiwi dream of owning your own home, and we know that even for those who do own a home, the current situation is rarely the final goal.
“As people’s lives, families and jobs expand and change, so too do their priorities, and we’re committed to helping our customers at every step of their home ownership journey,” Helen adds.
“Our new campaign highlights the incredible work our home ownership managers do and how they go the extra mile for our customers, whatever life throws at them.” – Helen Fitzsimons
New Zealanders can connect with a local Home Ownership Manager through the ASB website. Existing customers can book appointments via the ASB Mobile Banking App or explore digital tools like the Better Homes Top Up Loan and ASB Life Insurance.
The campaign also features interactive street posters designed for dogs. These ‘sniff’ posters, created with Phantom Billstickers, are scattered across Auckland, Wellington, and Christchurch.
Helen Fitzsimons adds, “Our new campaign highlights the incredible work our home ownership managers do and how they go the extra mile for our customers, whatever life throws at them.”
The Monkeys Aotearoa Chief Creative Officer Damon Stapleton says, “A home is more than just four walls; it’s a space where life happens. But sometimes, your home gets out of sync with your life and you just need more space.
“In our latest campaign, we again turn to Ben and Amy to showcase how the constantly evolving life of a homeowner can be aided by a passionate ASB Home Ownership Manager.”
CREDITS
Client: ASB
Chief Marketing Officer: Helen Fitzsimons
Marketing Lead Home Lending and Insurance: Scott Drinkwater
Marketing Manager Home Lending: Alex Smith
Campaign Manager Home Lending: Madeline Biddulph-Wall
Assistant Marketing Manager Home Lending: Reece Waters
Marketing Manager Insurance: Ben Verboeket
Direct Marketing Manager Home Lending: Dita Sekhar
Head of Brand Experience: Stephanie Fahey
Brand Experience Lead: Bianca Osborne
Senior Social Media Manager: Jasmine Taggart
Creative Agency: The Monkeys Aotearoa, part of Accenture Song
Chief Creative Officer: Damon Stapleton
Chief Business Officer: Storm Day
Creative Director: James Conner
Creative Director: Christie Cooper
Art Director: Hanna Grant
Copywriter: Maisie D’Cruz
Head of Integrated Production: Rosie Grayson
Integrated Producer: Callum Crabb
Group Business Director: Ruth Coulson
Senior Strategist: Brona Kilkelly
Design Lead: Lucinda Fortescue-Hansen
Senior Finished Artist: Lisa Stowers
Midweight Designer: Vivian Heng
Production Company: FINCH
Executive Producer: Bex Kelly
Director: Alex Roberts
Producer: Nikki Walker
DP: Marty Williams
Production Design: Neville Stevenson
Editor: Julian Currin
Audio: Liquid Studios
Music Licensing: Franklin Rd
Online: Stu Bedford c/o Finch
Colourist: Matic Prusnik
Photographer: Mat Baker
Retoucher: Sixty Four
Media Agency: Initiative Aotearoa
Managing Director: Terri Collier
Group Business Director: Shona Foster
Group Digital Director: Christina So
Account Director: Finn Jelicich
Associate Investment and Partnerships Director: Ketan Narsinh
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