AUCKLAND, Today: Publicis Groupe New Zealand has launched PMX Cornerstone, a proprietary investment intelligence platform that’s unique to the market. It’s designed to revolutionise media investment in New Zealand.
Developed by Publicis Media Exchange (PMX), the media investment and intelligence division of Publicis Groupe, the platform supports media agency teams across all investment phases. It connects planning decisions and market performance to pricing outcomes.
PMX Cornerstone is a live, end-to-end platform. It was purpose-built by PMX’s team, drawing on strong auditing knowledge in Australia and New Zealand. It offers real-time market insights and post-campaign tracking solutions.
“Cornerstone allows our teams to deliver faster, more precise data-led planning decisions and actionable optimisations across our media campaigns.” – Vicki Anderson
Vicki Anderson, Head of Investment at PMX NZ, says the platform lets media teams at MBM and Spark Foundry track campaign performance at a granular level. It uses a benchmarking pool larger than any third-party auditor. Insights are delivered in less than half the time, making them immediately actionable.
“The launch of Cornerstone in New Zealand is a game-changer for both our investment teams and media clients, enabling us to make their budgets work harder than ever before.
“Cornerstone allows our teams to deliver faster, more precise data-led planning decisions and actionable optimisations across our media campaigns. This is among the first of its kind in New Zealand and we’re excited to build out Cornerstone’s capabilities,” Vicki commented.
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