WELLINGTON, Today: Special Wellington and MBM have teamed up to celebrate New Zealand’s most successful Olympic Games ever with a nationwide campaign.
In just 24 hours, High Performance Sport New Zealand pulled off an impressive integrated campaign. Billboards, news site takeovers, and social media are all celebrating our Olympic athletes across Aotearoa.
The celebration follows an epic haul of 20 medals: 10 gold, seven silver, and three bronze. New Zealand broke records, topping our previous best of eight golds from the Los Angeles 1984 Olympics.
“At Special, we are committed to delivering great work for our clients, and sometimes the best pieces of work are reactive and in real-time.” – Matt Barnes
New Zealand now ranks 11th on the medal table. The podium finishes span nine sports, including athletics, rowing, rugby sevens, and more.
Matt Barnes, Special Lead Business Partner, says, “At Special, we are committed to delivering great work for our clients, and sometimes the best pieces of work are reactive and in real-time.
“We’d be amiss not to help High Performance Sport New Zealand celebrate the incredible success of the athletes who represented New Zealand on the world stage,” Matt adds.
About Special
Special is a global independent creative group with offices in Auckland, Sydney, Melbourne, Los Angeles, Wellington, London and New York.
CREDITS
Client: High Performance Sport New Zealand
Creative Agency: Special Wellington
Media: MBM
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