AUCKLAND, Today: KFC New Zealand has launched a new campaign, The Power of KFC, with Stanley St and FilmThreeSixty. The campaign celebrates Kiwis’ love for adventure and the irresistible appeal of KFC’s iconic menu.
Directed by Justin McMillan, the campaign follows two friends on an epic journey to deliver a KFC feast to their mate in the remote back-blocks of the South Island.
This is KFC’s first major brand campaign in over three years. It captures the love Kiwis have for fried chicken, combining adventure with the joy of sharing a meal with friends.
The story kicks off with a cheeky KFC selfie in a group chat. A friend, miles away, half-jokingly asks for his favourite Zinger burger. What follows is an epic quest full of unexpected challenges and delightful encounters.
“KFC has always been about bringing people together over great food, and this campaign captures that perfectly.” – Leanne Too
The campaign launches with a 60-second TV commercial, with a 30-second cutdown airing on leading channels. The full 90-second film will be shown in cinemas, while META and TikTok will feature interactive posts to drive engagement.
Months of collaboration between Stanley St, FilmThreeSixty, and KFC have resulted in this campaign, which showcases KFC’s ability to bring people together. With the iconic tagline, “It’s Finger Lickin’ Good,” the campaign proves KFC’s timeless appeal.
“KFC has always been about bringing people together over great food, and this campaign captures that perfectly,” says Leanne Too, KFC Marketing Director. “We’re excited to see how this story of mateship and the iconic taste of KFC hits home with Kiwis.”
Anna Yates, Executive Creative Director at Stanley St, adds, “This campaign was a huge team effort. KFC is one of those brands with endless possibilities, and we’re thrilled to work with a client so committed to creating standout work.”
Justin McMillan, known for his captivating storytelling, brings his experience from projects across Australia, New Zealand, and the US. His notable works include the award-winning documentary Storm Surfers 3D and the Netflix Original, Sweet River.
The Power of KFC campaign rolls out on 20 August 2024.
CREDITS
Client: KFC
Marketing Director KFC: Leanne Too
GM Marketing (Restaurant Brands): Clark Wilson
Senior Brand Manager KFC: Holly Knowles
Senior Brand Manager KFC: Sarah Clarke
Agency: Stanley St
Executive Creative Director: Anna Yates
Art Director: Stan Lee
Copywriter: Slade MacDonald
Head of Design: Nathan Chambers
Business Director: Karlie Lloyd
Senior Account Manager: Olivia Jackson
Managing Director: James McHoull
Production Company: FilmThreeSixty
Head of FilmThreeSixty: Sage Haggart
Director: Justin McMillan
Senior Producer: Renate Tauetau
DOP: Rob Marsh
Offline Editor: Martin Spencer
Colourist: Ben Marshall
Sound Design: Zed Williams
Media Agency: PHD
Creative Integration Lead: Amanda Palenski
Associate Business Director: Ella MacDonald
Associate Digital Director: Lily McCallum
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