AUCKLAND, Today: LUMO has launched its 11th digital billboard site in Wellington: LUMO-Rongotai. Located at the Wellington Airport runway’s end, it’s poised to be a standout in the city’s advertising scene.
Strategically placed, LUMO-Rongotai targets Miramar and Seatoun residents, as well as airport arrivals heading toward the city. Positioned along Cobham Drive, it’s the only digital billboard available to effectively reach these audiences.
LENS Analytics data shows that LUMO-Rongotai sees an impressive 317,689 weekly contacts, with an average vehicle frequency of 3.95.
“LUMO’s criteria for digital site selection has always been uncompromising and this location is one of the best in Wellington.” – Phil Clemas
Phil Clemas, CEO of LUMO Digital Outdoor, stated, “LUMO’s criteria for digital site selection has always been uncompromising and this location is one of the best in Wellington. Quality over quantity means we have a network of digital screens that offers greater value to our clients and LUMO-Rongotai epitomises this attitude.”
This launch strengthens LUMO’s commitment to providing high-impact advertising solutions, ensuring clients access one of the region’s most prominent digital platforms.
About LUMO
LUMO was founded in 2016 with an ambition to pioneer the out of home sector through innovation, digital first thinking and a promise never to compromise on quality. This vision has propelled us to the forefront of Digital Out of Home innovation globally, where we have focused on superior technology, strategic partnerships, and creative excellence to assist brands locally and from around the world in creating impactful digital OOH experiences that have garnered widespread attention.
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