AUCKLAND, Today: Innovation took centre stage at the YouTube NZ Marketing Awards 2024, with top brands and individuals recognised for their groundbreaking campaigns and strategies.
Fisher & Paykel Healthcare won Supreme Marketing Excellence for its myMask app, designed to increase the adoption of its breathing mask for sleep apnea in the US. They also claimed three individual awards.
Sharesies took home Best Overall Marketing Campaign and Best Marketing Campaign on a Shoestring Budget for its Sharesies Save account launch, which smashed targets with just $3558.
ANZ Bank New Zealand was the first-ever winner of Brand of the Year. Their We Do How platform provided crucial financial guidance during the 2023 pre-election period.
ANZ also won Excellence in Marketing Communication Strategy and Excellence in Sponsorship Strategy for their work in filling a service gap with 1000 Home Loan Coaches.
2degrees, Frank Energy, and NZ Post each collected multiple awards for their standout marketing efforts, showing innovative approaches to various sectors.
Goodman Fielder’s Frankie Coulter won Marketer of the Year for leading creative campaigns that drove brand growth and captured Kiwi attention.
Lia Carruthers from Farrah’s was named Future Marketer of the Year for launching the brand’s TikTok channel and excelling as a top performer in the company.
Jason Paris, One NZ CEO, was inducted into the Marketing Awards Hall of Fame for his transformational impact on the telecom and media sectors.
Pak’nSave’s team earned Marketing Team of the Year, showing the enduring success of an 18-year strategy with no budget increases in seven years.
Here come the winners
A full list of all winners is as follows:
2024 Winners
Supreme Award
Sponsored by YouTube
Fisher & Paykel Healthcare
myMask App
Beehive Creative
Best Overall Short-Term Marketing Campaign
Sharesies
Sharesies Save: Save Account With No Limits
Individual Awards
Marketing Hall of Fame Inductee
Brought to you by The NZ Marketing Association
Jason Paris
Brand of the Year
Sponsored by TRA
ANZ Bank New Zealand
Marketing Team of the Year
Sponsored by Stuff
PAK’nSAVE
Marketer of the Year
Sponsored by oOh!media
Frankie Coulter, Goodman Fielder
Marketer of the Future
Sponsored by StopPress
Lia Carruthers, Farrah’s
Best Marketing Campaign Awards
Best B2B Marketing Campaign
Xero
Xero’s Sole Trader Thursday
Bastion Shine, Special PR, MBM, Pead, Xero Team
Best B2C Marketing Campaign
NZ Post
Send From Home This Christmas
FCB, PHD, TRA
Highly Commended
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
Best Data-Driven Marketing Campaign
Sponsored by Vistar Media
New World
New World Clubcard Trolley Truths
TRACK Aotearoa, Skinny Marketing
Best In-House Marketing Campaign
2degrees
Slingshot Mobile Migrations
Best Marketing Campaign on a Shoestring Budget
Sharesies
Sharesies Save: Save Account With No Limits
Best Not-for-Profit Marketing Campaign
Variety – The Children’s Charity
Variety Christmas Appeal
Multiplied, Warner Brothers Discovery, TVNZ, MediaWorks, JCDecaux, Shout Media, Trade Me, Parachute Digital
Best Public Sector/Government Marketing Campaign
New Zealand Police
In Your Element – Finding the Best People for New Zealand Police
Bastion Shine, Spitfire
Best Retail & e-Commerce Marketing Campaign
McDonald’s NZ
The Best of ’91 is Back
DDB Group Aotearoa, Mango, Track, OMD, Fuse, Akcelo
Best Use of Content Marketing Campaign
2degrees
First Phones Programme
TBWA\New Zealand, OMD New Zealand, Eleven PR, Netsafe New Zealand
Best Use of Video Marketing Campaign
Sponsored by YouTube
2degrees
Good Tings – The Grime Video That Helped Kiwi Kids Learn About Online Safety
TBWA\New Zealand, OMD, Eleven PR
Marketing Excellence Awards
Excellence in B2B Marketing Strategy
Fisher & Paykel Healthcare
myMask App
Beehive Creative
Excellence in Brand Transformation Strategy
FreshChoice/WDL
Becoming the Local Favourite
Multiplied, Dentsu
Excellence in Consumer Products & Services Strategy
NZ Post
Choose Courier
FCB, PHD, TRA
Excellence in Data Insights Strategy
Sponsored by Magnetic Data
COLORSTEEL
Roof ID
Together
Excellence in Fast Moving Consumer Goods Strategy
Sponsored by Cartology
Prolife Foods
Mother Earth Nutty Sensations
Rainger & Rolfe, Spark Foundry, Social Sugar, Orbit Marketing, Precision Media, Cartology, Fiftyfive5, Kantar
Excellence in Financial & Banking Marketing Strategy
AA Pet Insurance
You Never Know What They’re Up To
Quantum Jump, Rocket Media
Excellence in Healthcare/Beauty Marketing Strategy
Fisher & Paykel Healthcare
myMask App
Beehive Creative
Excellence in Long-Term Marketing Strategy
Sponsored by Are Media
Turners Auto Retail
Tina From Turners Turns Three
SO Creative, Lassoo Media & PR, Stitch, David Thomason
Highly Commended
Goodman Fielder
Vogel’s
DDB, MBM
Excellence in Marketing Communication Strategy
Sponsored by NZME
ANZ Bank New Zealand
Make The Best Call In Home Loans
TBWA\New Zealand, PHD
Excellence in MarTech Strategy
Fisher & Paykel Healthcare
myMask App
Beehive Creative
Highly Commended
Les Mills International
Powering a Fitter Planet With Martech Excellence
Qrious, Customer.io
Excellence in New Brand Development Strategy
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
Excellence in Not-for-Profit Marketing Strategy
Aged Care Association
Aged Care Association
Chemistry, Anthem, Corner Store
Excellence in Public Sector/Government Marketing Strategy
Health New Zealand
Winter 2023 – Keeping the Public Healthy and the System Running
Clemenger BBDO, Wawata Creative, OMD, TRA
Excellence in Social Purpose Driven Marketing Strategy
Sponsored by SCG
ASB Bank
Bagels by Benee
The Monkeys Aotearoa, dentsu Media, TRA, Search Republic, Acquire Media
Highly Commended
Genesis Energy
Taking on Energy Hardship, One Hour at a Time
Excellence in Sponsorship Strategy
ANZ Bank New Zealand
ANZ & The Cancer Society – Daffodil Day 2023
TBWA\New Zealand, PHD, Warner Bros Discovery
Excellence in Travel/Leisure & Entertainment Marketing Strategy
NZ Mountain Safety Council
Plan My Walk by the NZ Mountain Safety Council
Supergood
Excellence in Utilities/Communications Marketing Strategy
Frank Energy
The Year NZ Got Franked
PHD Media, Motion Sickness, Purpose Business
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