AUCKLAND, Today: LUMO has launched LENS Live, an exciting evolution of its proprietary digital-out-of-home (DOOH) audience measurement platform.
This tool is designed to offer real-time accountability to advertisers, using high-res cameras and advanced software, LENS analyses vehicular data across LUMO’s screen network. The addition of a public dashboard gives advertisers live insights into audience behaviour at LUMO locations.
“The platform’s ability to deliver real-time audience insights, and richer integrations with our internal and external platforms make it an indispensable resource for digital out-of-home offering.” – Robin Arnold
LENS has been essential to LUMO’s data-driven approach, offering real-time data on contacts, unique views, and frequency. It’s helped clients optimise campaigns, even during major events and post-COVID recovery.
The LENS Live Dashboard brings these capabilities to life with a minute-by-minute view of audience data. It’s integrated with LUMO’s CRM system VAULT, providing insights into top-performing locations and dwell times.
Robin Arnold, Chief Technical Officer at LUMO, says, “The platform’s ability to deliver real-time audience insights, and richer integrations with our internal and external platforms make it an indispensable resource for digital out-of-home offering.”
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