AUCKLAND, Today: TrailLite has been building luxury motorhomes and caravans for Kiwis since 1954. To celebrate their 70th anniversary, they’ve teamed up with Quantum Jump, Conductor, and Sneakers Media.
Letitia Eyes, GM Retail at TrailLite, says, “This is not just a chance to celebrate 70 years of crafting luxury motorhomes and caravans in New Zealand, but also to reflect on the years of incredible memories we’ve been a part of for Kiwis.”
Quantum Jump’s creative approach focuses on capturing the adventurous spirit of Kiwis. “We started with a piece of film that visually and poetically evokes the spirit of Kiwi adventuring, and conveys the comfort that comes from taking the luxuries of home with you in a TrailLite motorhome or caravan,” says Creative Partner Drew Ayers.
“We’re very grateful to our customers for their loyalty, and it’s great to celebrate this significant milestone by sharing so much of the joy TrailLite has been a part of over the last 70 years.” – Letitia Eyes
The Miles of Memories campaign will appear on YouTube, social platforms, digital channels, and at NZ’s largest motorhome event, the NZMCA Motorhome, Caravan & Leisure Show at Mystery Creek, Hamilton.
User-generated content is central to this celebration. “We’re in a unique position where we have a large number of highly engaged customers so wanted to harness this and share back what makes TrailLite special for them,” says Zoë MacDonald-Mair, Business Director at Quantum Jump.
Letitia Eyes adds, “We’re very grateful to our customers for their loyalty, and it’s great to celebrate this significant milestone by sharing so much of the joy TrailLite has been a part of over the last 70 years.”
To honour their history, TrailLite is restoring one of their original 1950s caravans, which will be showcased at Mystery Creek.
CREDITS
TrailLite
Joint Managing Director: Shaun Newman
General Manager of Retail: Letitia Eyes
Marketing & Customer Experience Specialist: Petra Hasselman
Quantum Jump
Creative Partner: Wayne Pick
Creative Partner: Drew Ayers
Senior Creative: Kelly Elcock
Motion Graphics: Craig Murray
Business Director: Zoë MacDonald-Mair
Senior Account Manager: Bella Chaytor Waddy
Digital Execution: Justin Biddle
CEO: Ben Goodale
Conductor
Founder: John Baker
Sneakers Media
Digital Director: Natalie Gallagher
Share this Post
