FCB Aotearoa’s creative unicorn takes on new leadership role

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AUCKLAND, Today: FCB Aotearoa is thrilled to announce the promotion of Mike Braid, one of their most versatile talents, to Content Creative Director. His new role fully taps into his diverse creative skills.

“The beauty of Mike is that he wears many hats—and looks good in all of them,” says Wellington CEO, Sean Keaney. “Whether it’s content production or adding his twist to creative projects, his ability to think outside the box makes him invaluable.”


“Mike is a unicorn in the industry and has contributed enormously to FCB over his 10+ years here.” – Leisa Wall


Mike is excited to take on the new position, “FCB has always been a place where you can stretch your creative muscles, and I’m excited to take this further. It’s great to be in a space where I can help shape ideas and make them happen in new, inventive ways.”

Recently, Mike’s team, alongside Content Producer Liz Roebeck, delivered standout work for clients like Air NZ, NZTA, Mitre 10, and One NZ. His promotion comes at a time of growth for FCB Aotearoa.

As Chief Creative Officer Leisa Wall says, “Mike is a unicorn in the industry and has contributed enormously to FCB over his 10+ years here. We’re lucky to have someone with such diverse talents who consistently brings his A-game to everything he touches.”


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