AUCKLAND, Today: FizzyPop, a Hawke’s Bay advertising agency, has collaborated with the Hawke’s Bay Hawks to overhaul their brand identity, digital presence, and market approach.
The Hawks, deeply rooted in the community since the early ’80s and rebranded in 1986, boast a storied presence in New Zealand basketball with significant playoff and championship achievements.
“We’re thrilled to be working with the Hawke’s Bay Hawks,” says Kat Robinson, Key Account Manager at FizzyPop. “Developing the branding for the Hawks has been a unique opportunity to create a visual identity that celebrates 40 years of heritage while connecting with the number one sport among under-35s in New Zealand.”
“This has been a real labour of love,” says Creative Director Erik Hay. “Basketball is such a huge cultural phenomenon, and giving a team like the Hawks a refreshed identity is a dream come true. They’re a championship-winning team, and we want to do all we can to help them win again next season!”
“This has been a real labour of love. Basketball is such a huge cultural phenomenon, and giving a team like the Hawks a refreshed identity is a dream come true.” – Erik Hay
“We’re delighted with the work FizzyPop has produced,” adds Jarrod Kenny, General Manager of the Hawke’s Bay Hawks. “We know that Hawke’s Bay Hawks fans are passionate, skew younger than the national average, and that 25% of our fans identify as Māori – 51% above the national average. Coupled with our pride in our place, this made looking to integrate culture into our design refresh a no brainer”.
“It’s not just about the visual identity,” continues Jarrod. “FizzyPop has a strong track record with ticketed event marketing. We know they can drive ticket sales, get the fans excited, and help the Hawks capture the energy. The 2025 season is set to be our best one yet!”
The Hawks will gain from the broad exposure provided by the Sal’s NBL and Sky Broadband Rapid League, enhancing their presence both locally and globally. The new visual identity will soon be visible across all Hawks’ channels, setting the stage for a dynamic 2025 season.
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