AUCKLAND, Today: ORCA showcases the best audio ads on New Zealand’s radio and streaming services. This year saw stiff competition, resulting in five finalists in the Standard Category, featuring diverse musical themes.
Big applause to the finalists: Ogilvy, Clemenger UnLtd, FCB, Motion Sickness, Daylight, and TBWA\NZ.
The ORCAs also include a student contest that grows each year. In 2024, students from AUT University and Media Design School created scripts for clients like Talk Peach and Bellyful, impressing the judges with their innovative ideas.
TRB CEO, Alistair Jamison says, “Congratulations to all of this year’s finalists. At TRB, we recognise the importance of audio creativity and we’re proud to once again support the ORCAs. These awards can’t happen without the support of the industry, so I’d like to thank all the Judges who gave their time.”
The 2024 Grand ORCA Judges were Simon Vicars (Colenso BBDO), Hadleigh Sinclair (Colenso BBDO), Matt Watts (Chemistry) and Matt Williams (DDB).
“Congratulations to all of this year’s finalists. At TRB, we recognise the importance of audio creativity and we’re proud to once again support the ORCAs.” – Alistair Jamison
Simon, Hadleigh and Matt Williams did double duty as 2024 Student Judges and were joined by Emily Beautrais (Clemenger UnLtd). The Judges’ picks for the finalists are:
2024 ORCA FINALISTS ANNOUNCED
Standard Category
- Wild Bean Café & Ogilvy – Cravey Radio
Wayne Smith, James O’Sullivan, Toby Talbot, Kristal Knight
- Ministry of Social Development & Clemenger UnLtd – Own the Feels
Alex Metson, Mike Gwyther, Julia Ferrier, Brigid Alkema
- Green Cross Health & FCB – Thankfully On Uber Eats
Letitia MacKenzie, Hannah Watts, Alan Jones, Angelo An
- Fire & Emergency NZ & Motion Sickness – Warning Labels
Schumacher Leona, Freddy Riddiford
- Auckland Transport & Motion Sickness – Invisible Hazards
Andrew Hathaway, Kelly France
Non-Standard Category
- The Spinoff & Daylight – Paper Podcasts
Charlie Godinet, Scott Moyes, Bel Hawkins
- 2degrees & TBWA\NZ – Good Tings
Ashley Wilding and Simon Watts
Student ORCAs
Media Design School
- Bellyful – Too Much on Your Plate
Emily Boswell, Romy Lane, Mikayla Riddell
- Talk Peach – Ghosting
Stasia Edmeades, Sonya Solonchenko, Khushaal Singh
AUT
- Bellyful – Help Them Feel Human Again
Keeley Bates, Madeleine Robertson
Winners will be announced over an awards luncheon on Tuesday 12th November.
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