AUCKLAND, Today: Mercury NZ has kicked off a fresh brand campaign titled Bring the Buzz, following their renewal of FCB Aotearoa as their creative and media agency.
Michaela Chilton, from Mercury, shares, “Mercury has transformed significantly over the past two years, expanding our services and integrating new offerings as we work towards our ambition of being New Zealand’s leading home service provider.
“Launching Bring the Buzz marks a pivotal moment for us and our partnership with FCB Aotearoa. This new platform captures the optimism and energy that has always been at the heart of our brand and continues to drive us forward as we deliver on our brand promise of Accelerating the Power of Connection for Kiwis now and into the future.”
“Bring The Buzz is a fresh brand expression, borne from Mercury’s enduring DNA. It gives us a distinctive and exciting place to play and has already inspired ideas and initiatives throughout the business.” – Lloyd Thomason
For the campaign launch, they teamed up with director Ben Dean to create a dynamic film that features CHAII’s track Lightswitch. The video highlights the vibrant activities Kiwis enjoy thanks to Mercury’s energy, broadband, and mobile services.
Peter Vegas of FCB explains the campaign’s aim, “We want to get people excited about the things that Mercury offers because when you bring these things together, exciting things happen.
“People go all-in on enjoying the things they love. They make music. They cook up a storm. They connect with whānau. They do more of the stuff that gives them a buzz.”
FCB’s Lloyd Thomason adds, “Bring The Buzz is a fresh brand expression, borne from Mercury’s enduring DNA. It gives us a distinctive and exciting place to play and has already inspired ideas and initiatives throughout the business.
“We’re excited, I mean really buzzed, to launch this platform to New Zealand and be part of this new chapter with Mercury.”
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