AUCKLAND, Today: LUMO’s newest Auckland addition, LUMO-The Strand, wraps up the company’s waterfront network, reaching all commuters along one of the city’s busiest and most iconic corridors.
Situated at the Quay Street and The Strand intersection, the 9x3m, southwest-facing screen joins two other digital billboards on Ports of Auckland, engaging traffic exiting The Strand towards the vibrant CBD or the scenic eastern bays via Tāmaki Drive.
Easily visible from Spark Arena, LUMO-The Strand offers brands a fresh avenue to connect with affluent Aucklanders in central eastern areas like Parnell, Remuera, Orakei, and Mission Bay.
“One of our most successful partnerships was lauded today after we launched our third premium screen with Ports of Auckland.” – Phil Clemas
LENS Analytics reports that LUMO-The Strand draws over 40,000 daily viewers, particularly sports fans, movie buffs, and lifestyle-focused audiences, mostly aged 25-54 with mid to high incomes.
“Landowner partnerships based upon trust, respect, and sound business metrics are what underpin LUMO’s commercial approach when considering new digital billboard sites,” said Phil Clemas, Co-Founder and CEO of LUMO.
“One of our most successful partnerships was lauded today after we launched our third premium screen with Ports of Auckland. LUMO-The Strand stands proud several metres above Ferguson container wharf on Quay Street facing its namesake roadway and brings LUMO’s national network to 69.”
This addition marks LUMO’s 40th screen in Auckland and the 10th new screen of 2024, expanding its nationwide footprint. With 69 premium digital billboards, LUMO reaches over 20 million weekly impressions, driving top-tier, data-focused DOOH advertising across New Zealand.
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