AUCKLAND, Today: Raine & Horne’s rebrand from Mike Pero Real Estate is nearing completion, marking a major milestone in its expansion across New Zealand’s real estate industry.
The firm’s innovative Part of the Landscape campaign launches alongside this transition. Since entering New Zealand in April 2023 and acquiring Mike Pero Real Estate in December, Raine & Horne has expanded to 60 offices nationwide.
Mr Angus Raine, Executive Chairman of Raine & Horne, said, “Raine & Horne’s powerful, industry-leading technology and systems, combined with Mike Pero Real Estate’s unparalleled local knowledge, will result in unmatched service and value for New Zealand property owners.”
The Part of the Landscape campaign uses generative AI to seamlessly integrate Raine & Horne’s iconic Ampersand into New Zealand’s diverse and breathtaking landscapes, attracting both local and international interest.
“With the rebranding of Mike Pero Real Estate now in its final stages, and office signage changing to Raine & Horne across the country, we couldn’t be more excited to push the boundaries of traditional marketing and engage consumers in a fresh and dynamic way,” said Mr Raine.
“Our wide-ranging marketing reach allows us to capture potential customers’ attention and reinforce our role in the Australasian real estate landscape.” – Angus Raine
The campaign has already reached over 800,000 New Zealanders, tripling online exposure expectations. With ads tailored to local landmarks and seasons, it’s engaging audiences on social media, outdoor platforms, print, and buses.
This campaign follows a previous nationwide initiative that reached millions of property owners. The effort featured high-rating radio spots and an engaging social media strategy.
“Our wide-ranging marketing reach allows us to capture potential customers’ attention and reinforce our role in the Australasian real estate landscape,” said Mr Raine.
“Property owners across New Zealand deserve the very best experience when buying, selling, or leasing property. Our in-depth expertise and industry-leading technology ensures our clients receive the very best service, leaving no stone unturned to get the best result.”
Mr Ian Keightley, Head of Operations NZ, Raine & Horne New Zealand, added, “There is significant appetite for another major real estate brand in New Zealand.
“With Raine & Horne’s track record as an industry leader in Proptech, marketing, training, and agency systems, we take pride in offering reliable and market-leading support and resources to our offices and their clients.
“Additionally, our unique and cutting-edge technology ecosystem, featuring groundbreaking AI and social media marketing tool, Amplify, along with our online sales and property management appraisal platform, DigiKitPlus, is proving highly popular with real estate principals seeking new ways to grow their business.”
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