AUCKLAND, Today: Nielsen has introduced Advanced Audiences in New Zealand, powered by Nielsen Consumer & Media Insights (CMI). This solution integrates with demand-side platforms (DSPs), offering over 4,000 audience segments for digital targeting.
Nielsen Advanced Audiences is the first of its kind in New Zealand. Digital campaigns and activations are made simple—just search “Nielsen Advanced Audiences (New Zealand)” on your preferred DSPs.
These integrations offer advertisers and agencies a complete solution, allowing them to profile audiences in Nielsen CMI while targeting them through DSPs, using Nielsen’s insights for precise results.
“Nielsen Advanced Audiences is a response to the industry’s increasing need for precision targeting in a digital-first world.” – Ella Gribben
Managing Director of Nielsen, Monique Perry, said: “This is a win for advertisers and agencies. By integrating Nielsen Advanced Audiences into demand-side platforms, we’re enabling brands to precisely target bespoke audiences, ensuring every digital activation is tailored to real consumer behaviour and insights. That means brands can focus their efforts where they matter most – efficiently connecting them with the audiences that drive real results.”
Ella Gribben, Commercial Director, Audience Measurement, added: “Nielsen Advanced Audiences is a response to the industry’s increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach.
“We all know reach is important, but the real value lies in connecting brands with the right people, in the right place, at the right time, and that’s what Advanced Audiences does so well.
“It allows advertisers to tap into more nuanced audience segments, tailored specifically to New Zealand. It means smarter, more impactful campaigns – campaigns that will now be more transparent, more effective, and much easier to plan.”
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