AUCKLAND, Today: Radio Hauraki and Dad’s Pies have teamed up to launch a bold new creation: the angus steak and jalapeno cheese pie, now available nationwide.
After thousands of entries and a public vote, this fiery flavour was crowned the winner. From today, Kiwis can grab the Hauraki Pie at BP Wildbean Cafes, supermarkets, and dairies.
The collaboration celebrates two iconic Kiwi brands. Both proudly New Zealand-made, Radio Hauraki and Dad’s Pies joined forces to craft a pie that reflects Kiwi culture and innovation.
Kate Britten, Radio Hauraki Promotions Director, says: “It’s a unique direction for a radio brand to take but one that embraces the Radio Hauraki pioneering (pie-oneering) spirit that we aim to inject in all our brand marketing and promotional tactics.”
“The opportunity to collaborate with Radio Hauraki was a no-brainer, as they are also a brand that values its history and maintains the same beliefs that their founding radio hosts had back in 1966.” – Tom Grooten
General Manager of Dad’s Pies Tom Grooten says: “It’s been so exciting to work closely with Radio Hauraki and their listeners to bring to the shelves a pie we think all Kiwis (who like things a bit spicy) will love this summer!
We know from our Red Beach bakery days in 1981 that a day at the beach isn’t quite right, unless it has a side of delicious Dad’s Pies.
“At Dad’s Pies, we stick to our roots by using top-notch ingredients, all mixed with a level of passion and innovation to whip up some seriously tasty pies.
“The opportunity to collaborate with Radio Hauraki was a no-brainer, as they are also a brand that values its history and maintains the same beliefs that their founding radio hosts had back in 1966.”
Radio Hauraki is also sweetening the deal with a competition. Every customer who snaps a pic with their pie before March goes into the draw to win $5000!
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