AUCKLAND, Today: The Sporting News has announced a major partnership with DAZN, the global sports streaming leader, expanding its network and delivering premium sports content in Australia and New Zealand.
DAZN’s channels generate more than 8 million brand-safe YouTube streams monthly in Australia. Advertisers can now target these streams through contextual ad campaigns under the new agreement.
The Sporting News will help DAZN commercialise its content and channels in the region, strengthening its reach and influence in the ANZ market.
Rodrigo Ventosa, DAZN VP Media & Revenue Strategy, said: “Australia is a growing focus for our business due to the sheer size and scale of consumption that we’ve built organically in the region.
“As our footprint expands and evolves globally, we are thrilled to collaborate with The Sporting News, in further commercialising the Premium DAZN Video sports offering globally.” – Rodrigo Ventosa
“As our footprint expands and evolves globally, we are thrilled to collaborate with The Sporting News, in further commercialising the Premium DAZN Video sports offering globally. The Sporting News’ market knowledge and expertise in driving premium video sales will be crucial in maximising the value of our offering.”
Wade Maris, The Sporting News Executive Vice President ANZ said, “The addition of DAZN allows us to expand our network offering further, solidifying our position as a global leader in sports video, whilst complementing our growing streaming offering with the popular NFL League Pass, DAZN Group, beIN SPORTS and the NBA League Pass in Australia.”
This partnership builds on The Sporting News’s recent deal with beIN SPORTS, which delivers over 4,000 live events annually, including football leagues like LaLiga, Serie A, and Bundesliga.
Fans can also enjoy tennis events like the ATP and WTA tours, Davis Cup, and Billie Jean King Cup, cementing beIN SPORTS as a hub for international sports enthusiasts in Australia.
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