NEW YORK, Today: OMD Worldwide, the titan of media agencies, just rolled out a bold new positioning: We Create What’s Next. They’re setting themselves up as the go-to partner for brands looking to boost sales and grow market share in today’s fast-paced market.
The refresh includes a modern twist on their classic red logo, powered by Canva. This update emphasises OMD’s knack for capitalising on how consumers interact with brands, especially with the rise of retail media, connected TV, and new tech like Generative AI Search.
“We Create What’s Next sends a straightforward message to our teams, our brand partners, and the marketplace more broadly: OMD is building on our global leadership position and legacy of innovation to reimagine how and where brands can win with consumers for the next decade,” says OMD CEO George Manas.
“It is our firm belief that doing so requires deep and unprecedented collaboration and co-creation between the agency, the client, and the marketplace, bringing forth the best that each has to offer.
“For our part, OMD will be leveraging Omnicom’s singular advantages in AI, data and technology; deep specialisation in commerce, creators, and connected TV; and extensive experience in agency operating model innovation – all of which will be brought to bear in service of creative media solutions that help build our clients’ brands and grow their businesses.”
“Locally OMD NZ continues to lead the market. The latest diagnostics report from RECMA shows that OMD NZ is leading the way with innovation, scoring more than twice as high as the nearest competitor.” – Nigel Douglas
This new chapter was unveiled at a global town hall with CEO George Manas, live-streamed to OMD’s 14,000 employees across over 100 countries. Manas also shared updates on OMD’s 2024 business gains, including $1.8 billion in new business and new big-name clients like Gap Inc. and Turkish Airlines.
OMD New Zealand’s CEO Nigel Douglas is thrilled about the impact locally stating, “Locally OMD NZ continues to lead the market. The latest diagnostics report from RECMA shows that OMD NZ is leading the way with innovation, scoring more than twice as high as the nearest competitor.
“With a strong imperative on alpha/beta ‘Firsty’s’, OMD NZ has been creating what’s next for years, so we are incredibly enthusiastic about building on this new global evolution.”
In the latest Network Diagnostics report by RECMA, published in November 2024, OMD was named the top global media network for the eighth time in a row.
According to the Global & Regional Billings Projected 2024 report by COMvergence, OMD Worldwide leads the pack globally with $25.9 billion in billings, marking an impressive 7.9% increase from the previous year—the highest growth and net increase among all top networks.
Share this Post
