AUCKLAND, Today: D3 is gearing up for growth with Lani Jamieson as its new General Manager. She’ll oversee operations and enhance client outcomes as the agency expands, following a major win with ZIWI USA Inc.
Bringing nearly 18 years of media experience, Jamieson has spent over a decade in digital leadership roles across the Asia-Pacific region. She worked in Singapore for four years, holding senior positions at agencies like Kinesso APAC (IPG) and Merkle (Dentsu).
Her industry impact hasn’t gone unnoticed. She was shortlisted for APAC Women Leading Change (2023) and was runner-up for ExchangeWire’s Ad-tech Personality of the Year in 2020. Before Singapore, she spent a decade in Australia at Omnicom Media Group and publisher-side roles.
Back in her homeland, Jamieson most recently served as Director of Media at krunch.co. Now, at D3, her focus will be on streamlining operations, improving internal processes, and ensuring the team continues delivering top-tier client results.
On her new role, Jamieson says, “D3 has an outstanding reputation for strong client partnerships and delivering innovative, data-driven solutions. Combined with a talented team, clear strategic vision, ambitious growth plans and a people first culture, I knew D3 was the right place for me.
“I’m looking forward to bringing a different perspective and fresh ideas to enhance our capabilities and deliver meaningful impact for our clients,” Jamieson adds.
“D3 has an outstanding reputation for strong client partnerships and delivering innovative, data-driven solutions. Combined with a talented team, clear strategic vision, ambitious growth plans and a people first culture, I knew D3 was the right place for me.” – Lani Jamieson
With new clients coming on board, including ZIWI, D3 is strengthening its leadership team. Jamieson’s appointment follows recent hires of Keila Butin as Head of Performance and Mathew Chalk as Head of SEO and Content.
D3’s remit for ZIWI covers full-service media strategy and execution across the USA and Canada. The agency will manage digital and traditional channels, including Google Ads, Meta, TikTok, Programmatic Ads, and Chewy, with Amazon Ads and Amazon DSP central to the strategy.
This partnership reflects D3’s ongoing commitment to helping New Zealand businesses expand globally, building their presence across key international markets.
Richard Thompson, Partner at D3, says, “Lani’s got an incredible track record of leadership and operational expertise at some of the region’s biggest agencies and we’re excited to welcome her in this pivotal role to shape the next chapter of D3’s growth.
“Her knowledge of the intricacies of digital media is second to none and her clear understanding of client needs sets her apart and makes her a great fit for the team.
“With key new clients like ZIWI joining us, Lani’s ability to refine operations and drive efficiency will be instrumental. We look forward to the impact she will bring to D3 as we enter this next phase of growth.”
D3 remains focused on delivering innovative, data-driven strategies that help clients achieve real results.
About D3
D3 is a forward-thinking media agency headquartered in Auckland, New Zealand, with operations across New Zealand and Australia. Founded in 2018 by industry leaders Alex Radford and Richard Thompson, D3 specialises in providing innovative digital media, SEO, and data solutions to digitally ambitious businesses. As a B Corp certified company, D3 is committed to being a force for good while delivering exceptional results for its clients.
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