AUCKLAND, Today: Stuff Group has been named a finalist in five categories at the 2025 INMA Global Media Awards, ranking among the top 10 out of 286 media organisations worldwide.
The competition attracted over 800 entries from 49 countries, with Stuff leading the nominations from New Zealand.
Owner and Publisher Sinead Boucher credits digital-first innovations, strong branding, and subscriber engagement for the company’s success in these highly competitive categories.
“Innovation is critical for all organisations now and none more so than in media. Our teams are harnessing the power of AI for new technology solutions, ensuring our resources are focused on delivering the unique, trusted journalism that New Zealand’s largest news audience demands,” she says.
Stuff Group’s finalists include:
- Paddy Gower’s The F#$%ing News – Best Brand Awareness Campaign
- Waikato Times: Democracy.AI – Best Use of AI in Customer-Facing Products
- Te reo Māori translation tool: How AI is helping an indigenous language survive – Best Use of AI in Customer-Facing Products
- The Post: Marketing at the speed of the news cycle – Best Initiative to Grow Subscriptions and Best Initiative to Engage and Retain Subscribers
Boucher highlights The Post’s finalist spots as a sign of its growing national reach, with over 70% of its digital audience based outside Wellington.
“The Post’s ‘At the centre of it all’ marketing is driven by its business and politics news focus, which has seen 100% year-on-year growth in digital subscriptions,” she says.
“We are particularly pleased too that Paddy Gower’s cheeky The F#$%ing News brand has been recognised internationally – his positive news content shows the power of Stuff as a platform for not only our journalists, but our content and commercial partners too.”
The winners of the INMA Global Media Awards will be announced in May.
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