AUCKLAND, Today: Pāpāmoa has officially been crowned the Choicest Suburb in Trade Me Property’s first-ever People’s Choicest Awards, a campaign brought to life by brand activation agency Because NZ.
The popular Bay of Plenty spot won with 136,000 public votes. To celebrate, Trade Me Property and Because hosted The Pāpāmoa Backyard Bash, a lively community event featuring free food, live music, kids’ entertainment, and classic games.
The Edge’s Harrison Keefe hosted the event and broadcast The Edge Drive show live from the celebration. In January, Keefe and influencer Nepia Takuira-Mita toured finalist locations, creating engaging digital content to boost public participation.
Because worked closely with Trade Me Property, turning the People’s Choicest campaign from concept to execution. They handled content creation, talent management, and logistics, ensuring a seamless experience.
“The Trade Me Property’s People’s Choicest began from a conversation about how Kiwis live in Aotearoa and what makes us so special.” – Shelley Smith
Corinna Homer, Business Director NZ at Because said, “The Trade Me Property’s People’s Choicest was an incredible opportunity to celebrate the everyday magic of Kiwi life.
“From engaging digital content to the grand suburb event, it had so many layers of fun and excitement. Seeing the community come together in Pāpāmoa to celebrate their win was the perfect way to wrap up such a dynamic activation.”
Shelley Smith, Head of Marketing at Trade Me Property said, “The Trade Me Property’s People’s Choicest began from a conversation about how Kiwis live in Aotearoa and what makes us so special.
“Since then the campaign has flourished into an overwhelming success. Because’s expertise and event execution made it truly shine. Their ability to bring our vision to life, capture Kiwi attention, and create a seamless experience from start to finish was invaluable.”
The People’s Choicest Awards launched in November, inviting Kiwis to nominate their favourite spots in categories like Choicest Suburb, Playground, Bush, Public Loo, Landmark, Dairy, and Local Legend.
- See the full list of winners here
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